ArcGIS Desktop Migration Campaign
Coordinated content strategy for ArcGIS Desktop Migration Campaign, produced marketing flyers for Esri UC 2025, targeting over 20,000 attendees.
Content Strategy
Adobe Illustrator
Adobe Photoshop
Figma
Esri 2025 User Conference Flyer
This flyer was designed for the Esri 2025 User Conference to promote the ArcGIS Desktop Migration Campaign. The flyer was distributed to user conference attendees. The goal of this flyer is to provide customers with resources and information about the migration process at the conference.
Internal Brand Campaign
Collaborated with the brand team to create an internal marketing campaign & content strategy to gather insights from all regional and international employees’ perspective and feedback on the Esri brand.
Content Strategy
Adobe Illustrator
Adobe Photoshop
Figma
Brand Survey Flyers
Each flyer designs are tailored to specific teams/departments. The call-to-action directs employees to the online brand survey via scanning the QR code. Flyers are distributed through internal communication channels via Microsoft Teams, emails, and physical flyers across all offices globally.
City of Austin Case Study
Collaborated with the content development team to create and author the City of Austin Case study, increasing brand credibility and boosting campaign visibility
Content Strategy
Copywriting
The City of Austin Case Study promotes the success of the department’s migration to the new software and infrastructure. The landing page is created to boost campaign visibility and increase user’s confidence in migrating.
ArcGIS Desktop Migration Campaign
Coordinated content strategy for ArcGIS Desktop Migration Campaign, produced marketing flyers for Esri UC 2025, targeting over 20,000 attendees.
Content Strategy
Adobe Illustrator
Adobe Photoshop
Figma
Esri 2025 User Conference Flyer
This flyer was designed for the Esri 2025 User Conference to promote the ArcGIS Desktop Migration Campaign. The flyer was distributed to user conference attendees. The goal of this flyer is to provide customers with resources and information about the migration process at the conference.
Internal Brand Campaign
Collaborated with the brand team to create an internal marketing campaign & content strategy to gather insights from all regional and international employees’ perspective and feedback on the Esri brand.
Content Strategy
Adobe Illustrator
Adobe Photoshop
Figma
Brand Survey Flyers
Each flyer designs are tailored to specific teams/departments. The call-to-action directs employees to the online brand survey via scanning the QR code. Flyers are distributed through internal communication channels via Microsoft Teams, emails, and physical flyers across all offices globally.
City of Austin Case Study
Collaborated with the content development team to create and author the City of Austin Case study, increasing brand credibility and boosting campaign visibility
Content Strategy
Copywriting
The City of Austin Case Study promotes the success of the department’s migration to the new software and infrastructure. The landing page is created to boost campaign visibility and increase user’s confidence in migrating.
ArcGIS Desktop Migration Campaign
Coordinated content strategy for ArcGIS Desktop Migration Campaign, produced marketing flyers for Esri UC 2025, targeting over 20,000 attendees.
Content Strategy
Adobe Illustrator
Adobe Photoshop
Figma
Esri 2025 User Conference Flyer
This flyer was designed for the Esri 2025 User Conference to promote the ArcGIS Desktop Migration Campaign. The flyer was distributed to user conference attendees. The goal of this flyer is to provide customers with resources and information about the migration process at the conference.
Internal Brand Campaign
Collaborated with the brand team to create an internal marketing campaign & content strategy to gather insights from all regional and international employees’ perspective and feedback on the Esri brand.
Content Strategy
Adobe Illustrator
Adobe Photoshop
Figma
Brand Survey Flyers
Each flyer designs are tailored to specific teams/departments. The call-to-action directs employees to the online brand survey via scanning the QR code. Flyers are distributed through internal communication channels via Microsoft Teams, emails, and physical flyers across all offices globally.
City of Austin Case Study
Collaborated with the content development team to create and author the City of Austin Case study, increasing brand credibility and boosting campaign visibility
Content Strategy
Copywriting
The City of Austin Case Study promotes the success of the department’s migration to the new software and infrastructure. The landing page is created to boost campaign visibility and increase user’s confidence in migrating.
ArcGIS Desktop Migration Campaign
Coordinated content strategy for ArcGIS Desktop Migration Campaign, produced marketing flyers for Esri UC 2025, targeting over 20,000 attendees.
Content Strategy
Adobe Illustrator
Adobe Photoshop
Figma
Esri 2025 User Conference Flyer
This flyer was designed for the Esri 2025 User Conference to promote the ArcGIS Desktop Migration Campaign. The flyer was distributed to user conference attendees. The goal of this flyer is to provide customers with resources and information about the migration process at the conference.
Internal Brand Campaign
Collaborated with the brand team to create an internal marketing campaign & content strategy to gather insights from all regional and international employees’ perspective and feedback on the Esri brand.
Content Strategy
Adobe Illustrator
Adobe Photoshop
Figma
Brand Survey Flyers
Each flyer designs are tailored to specific teams/departments. The call-to-action directs employees to the online brand survey via scanning the QR code. Flyers are distributed through internal communication channels via Microsoft Teams, emails, and physical flyers across all offices globally.
City of Austin Case Study
Collaborated with the content development team to create and author the City of Austin Case study, increasing brand credibility and boosting campaign visibility
Content Strategy
Copywriting
The City of Austin Case Study promotes the success of the department’s migration to the new software and infrastructure. The landing page is created to boost campaign visibility and increase user’s confidence in migrating.